If you’re a small business owner you may always interested to promote your business in less effort. So, today I will share the 5 effective ideas of content marketing for local businesses. Content marketing has generated quite a lot of buzz over the past few years.
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What is Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
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And Content marketing has gotten so big that earned media is no longer enough.
So let’s explain Why Local Businesses Don’t Need Big Budgets for Their Content Marketing.
Content Marketing For Local Businesses 5 Effective Ideas
- Add a Blog option on your Business Website
Add a blog section on your website and keep posting on there. What should you post actually? Well, a blog is easy to approach your local customers.
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Do proper keyword research that your customers using to search for information about their needs on Google. Example: “affordable plumber in Downtown LA” is a keyword that your customers searching on Google (there are a lot of relevant keywords too).
Now you analyze that keyword and pick some more relevant keywords. you will see the longtail and LSI keyword in the footer of your search result.
Choose the final keywords and blend those keywords in your blog post. Always remember, when you choosing a keyword as final, you must pick the low competition keywords.
Lower competition keywords are easy to rank than higher competition keywords though.
So, do proper keyword research and try to understand your customer’s needs and produce content by focusing their problem.
If your blog posts has the capability to solve their problems equal to lead them to buy your service/product.
2. Social Media Marketing
Social media is a huge area to gain more trust and connect with your customers. First analyze your business what kind of business you have.
Is it b2b,b2c or b2b2c? However, do analyze your audience. Where they’re spending time. If you’re in B2B then choose LinkedIn or if your business related to fashion, travel, health, and fitness, beauty then choose Instagram.
I hope you got my point about what I’m trying to explain. whatever you do, do for customers.
So, create content, shows, informative videos on your social channel to help your customers. Read their comments and improve your business.
It will gain a massive impact on your business and help to build your brand.
3. List Your Business On Yelp
Yelp is one o the best platform to list your business and connect with your customers. Its also a very strong ranking signal for google if you have your local business website. Optimize your Yelp listing and keep monitoring your customer behavior.
According to Wikipedia, there are 142 million unique visitors per month. Just imagine how big is it to grow your business.
According to the Online Reviews Survey, 45% of consumers are likely to check reviews on Yelp before visiting a business. Yelp ranks only second to Google (64%), which goes to show just how many people use Yelp, percentage-wise.
Yelp enables people to search for local businesses based on customer ratings and reviews. It covers a broad range of industry sectors including food, beauty and spas, health and medical, home services, and many more.
Also, you can get these advantages in yelp.
Claim Your Yelp Business Page, Claim Your Yelp Business Page, Post Photos to Your Business Page, Offer Special Deals and Gift Certificates, Track Analytics, Advertise on Yelp.
4. Google My Business
If you are a small business owner and you don’t have a google my business profile, you’re missing a lot of business. Google my business is the best platform to promote your local business.
It will take a just few minutes, go google map and list your business and verify it with your phone.
Upload some images of your business, add your business name, address, website, and an active phone number. And publish a post at least once a week.
Believe me or not, it will show you massive improvements in your business.
Also, list your business some local directories to get more visitors from there.
We are managing 200+ GMB orders months. We are optimizing and monitoring their business and keep reporting them weekly and monthly basis.
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5. Video Marketing
Video marketing is quite effective to grow engagement. Youtube alone is the largest and world second search engine. People would love to see videos rather than reading blogs.
It’s easy to explain many things in a short video that a blog post can’t. In fact, online video is a 600% more effective marketing tool than print and direct mail combined.
They strike a deep connection and illicit strong emotional responses that make people want to share, comment, and like.
So, to keep helping your customers, make videos and show them easy ways to solve their problems.
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Content marketing is all about helping peoples by sharing your knowledge and experience to make things easy. If you have products/services or knowledge to help people, don’t waste your time and start helping people.
Always remember, if you can’t tell anything you can’t sell anything, so keep telling.
Do you have more questions or need help? Contact me