In 2021, if you see the trend of youth, both platforms have a massive impact on their lives. I just wonder why young people are incredibly spending their time and creating content on such platforms rather than Instagram or facebook.
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What is Likee?
Likee is a Singapore based free social media App that allows you to create/publish your short videos though you can also like,share,follow, add music as well. The app allows you to create videos and add your favourite music as well as you can also communicate with each other. I personally love their one feature that you can see how many people are online at real time and you can start communicating with strangers (if he/she accepts) and also you both can follow and support each other.
This feature is extremely attracting the youth who are actually looking for new fans.
Likee was originally known as LIKE until mid-2019 when it was rebranded and redesigned.
As of the second quarter of 2019, Likee’s mobile monthly active users had reached 80.7 million. On 25 September 2019, the Indian political party Aam Aadmi Party created an official account on Likee.. Source Likee Wikipedia
According to TechCrunch “Between June 2019 and June 2020, Likee gained 70 million MAUs around the world. As of June, Joyy as a whole reached 457 million mobile MAUs, with as many as 91% of them coming from non-China markets”.
What is TikTok?
TikTok is a China based social media App. The TikTok platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 3 to 60 seconds. It is an international version of Douyin that was originally released in the Chinese market in September 2016. Source Wikipedia TikTok
According to statista TikTok is available in over 150 markets around the world, in 39 languages. The latest available official statistics show that there are 500 million TikTok users around the world (monthly active users).
“TikTok largely has a much smaller variety of users, 66% of all of its users are under the age of 30-years-old, with 60% of the app’s monthly users being between 16 and 24. Unlike Instagram for example which has much less concentrated age demographics. What this means for TikTok is that its content is a lot more targeted and focused, the people using TikTok are also the people creating its content.” [quora]
Likee vs TikTok Which Is The Best Platform To Create Content
Although Likee and TikTok basically the same platform you will see in TikTok peoples are more mature than likee. If you compare the like with TikTok, you will see the videos are more interesting here in TikTok. Stil Likee is going better than better but TikTok is being mature enough.
- 60% are female
- 50% of users are above 24 years old
- Over 60% have college degrees
- Around 40% live in first- and second-tier cities
So, if you’re planning to create content by targeting this audience, I can say TikTok is perfect.
According to Businesswire “Recognized in January 2020 by Sensor Tower as one of the most popular apps in the world – ranking as the fourth most downloaded social media app, Likee has taken its market segment by storm over the past years, giving rival, TikTok, a run for its money as monthly active users have soared to 131 million in Q1 2020, representing a 121.9 percent year-over-year increase.” Source Businesswire
The App “Likee” is getting more mature in the coming years. As a Likee user , I am very comfortable with their video editing items. Very easy to use and the tools for editing are intuitive and simple allowing the users to create video clips fast and hassle-free.
Also More than a hundred special effects and filters can be applied to the videos and amusing stickers used.
I have read the latest information and also paid attention to the real users and their opinion and wrote everything in my article with valid sources. So, you can easily make your decision about both of the App by comparing the information as well.
Did I miss any point ? Please comment below!!